- By Daniel Novak
Whether I was running out the door during hectic mornings, trying to stay productive during intense afternoon work sessions, or looking to get the most out of my evening workouts, I always struggled to find nutrient density in snacking. My meals were quite healthy, but this wasn’t a meal problem - it was an in-between problem.
In breakfast or snacking, it was almost impossible to find the right mix of protein, good fats, fiber and micronutrients.
I can’t eat pea protein. I can’t do soy. I can’t do dairy. I can’t do wheat. I can’t do sugar alcohols. I can’t do high-fructose. I could go on! What a picky eater right?!… I know I know… but it’s just my reality. All those things wreak havoc on my gut, leading to bloating and reflux, or just make eating unpleasant.
Basically, this meant that I couldn’t eat commercial nutritional bars or powders. They were all made with at least one if not several of the above ingredients.
Food manufacturers are obsessed with adding a ton of sugar to their products. Why? Sugar is a very practical manufacturing ingredient (cheap, and great for shelf life and binding) and it’s a drug that most people are absolutely addicted to. I had a sugar problem, like most people, and knew the energy spikes and crashes all too well. So I was determined to conquer my sugar problem!
Muffins, mainstream protein or energy bars, cereal, juices, or smoothies - all too much sugar, in the 15-40 g range. As I started to reduce my sugar consumption all these things even started to taste bad to me.
Eventually, Landish bars and powders were created as a solution to the above problems, but that would require quitting my job and embarking on a roller coaster of an entrepreneurial journey!